Our programs
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Commercial writing
Commercial writing is primarily a way of thinking.
This training you will teach you how to write and structure your advertising texts based on your strategies and target audience.
You will learn:
- Best practice in commercial writing
- To develop advertising titles and signatures
- To differentiate between good and bad advertising
Objectives
This training will enable participants to:
- Think as a commercial writer
- Create different title types based on your communication objectives
- Acquire a good command of commercial writing
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Participants
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This program is for everyone involved in corporate communication.
Trainer
Luc Panneton is a lecturer at the University of Montreal. He has been giving professional writing courses to undergrad students taking the writing certificate since 2010. He holds a Masters in Communications from the University of Quebec in Montreal.
Luc was a commercial writer in advertising and promotion for major accounts, for agencies such as PCO, Cossette, Blitz and Marketel. He also worked as a journalist for the specialized magazine Info-Presse. He is a consultant in social communication working internationally for countries such as: Niger, Ivory Coast, Algeria, Mali and Haiti.
He is the author of “Marcher entre les mots, la redaction stratégique en communications publiques”, to be published in June 2016.
Languages
This program is available in French only.
How can you take this training?
1
Public session*
This training will not be available for Winter-Spring 2018.
2
Webinar
Some of our courses are available online. This course will not be available for Winter-Spring of 2018.
3
In your business
Our teachers can train at your place of business. For more information, contact us* Thank you for considering our trainings. We wish to inform you that public courses require a minimum number of participants which may vary according to the training. If this number is not reached, the course may be cancelled or postponed to a later date. Moreover, the training location could be modified. If such a change were to occur, you would be notified at least 48 hours in advance.
Other courses offered by this trainer
- Business writing
- Commercial writing
- Communication for entrepreneurs
- Content marketing
- Integrated communication strategy
- Strategic writing
- Web writing
All our training can be tailored to your specific needs
If our regular training does not fit your corporate needs, we can adapt our offering to meet your objectives or elaborate a personalized training plan. Do not hesitate to contact us to let us know about your specific requirements.