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Marketing

What is marketing? Marketing encompasses many activities that generally aim at producing or retaining clients. Marketing touches product elaboration as well as its value added dimension, pricing strategy, how the product will reach targeted markets and consumers, and what are the promotional activities to get this product/service known. Marketing incorporates all of these activities and more.

With the growing importance of social media, customer service, and keeping contact with the various stakeholder of a company, a new dimension was added to the traditional marketing mix: People.

If marketing remains a function that needs better understanding in your company, the lectures that you will find here are for you. If you have any questions, comments or if you would like to see other training to be added to this list, do not hesitate to contact us.

We look forward to be part of your success.