Reach your full potential

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How to select your place of business?

Selecting your place of business is more complex than ever. With the impact of the Internet, business models are being redefined. Are customers going to your place of business? Will many people come at once? Can you get collateral customers from complementary businesses? Is your business geographically constrained?

Here are some of the questions for which we will provide answers during this training.

Objectives

In this training you will learn how to:
- Analyze your business model;
- Understand what role the dimension "place" has in your transformation process;
- Study the competitive environment of a particular region;
- Analyze the financial impact of the different options available to you;
- Understand the role of your website and social media in the dimension "place".

  • Participants

  • Professionals, self-employed and small business owners.

Trainer

Stéphane Elmaleh Riel is a born entrepreneur. In his 25 years of working experience, for 18 of them, he was self-employed.

He holds an MBA in marketing and business strategy from HEC-Montreal and a B.Ed from McGill University. Since his career beginnings, he has worked in marketing.

In an ever changing world, he has over 18 years experience in e-marketing; as early as 1998, he was managing a transactional website in which, during this time, generated more than 80% of new sales.

When he started, he worked for one of the better known trademarks in Canada: Kodiak. At that time, the company was extending its brand. Partnerships were established with prominent companies for the use of the Kodiak name on their apparels. Sub-brands were also created to protect the brand’s value and at the same time, the discount stores were given the brand notoriety that they were looking for.

Subsequently, he was involved in the launch of more than 15 businesses or divisions for himself or as a business consultant.  These ventures included a retail mini-chain in Mexico.

It is this experience and more that he bring with him as a trainer.


Languages

This training seminar is available in French and English


How can you take this training?

1
Public session*
This training will not be available for Winter-Spring 2018.
2
Webinar
Some of our courses are available online. This course will not be available for Winter-Spring of 2018.
3
In your business
Our teachers can train at your place of business. For more information, contact us

* Thank you for considering our trainings. We wish to inform you that public courses require a minimum number of participants which may vary according to the training. If this number is not reached, the course may be cancelled or postponed to a later date. Moreover, the training location could be modified. If such a change were to occur, you would be notified at least 48 hours in advance.


Other courses offered by this trainer

- Build your personal brand
- Difference between advertising and marketing
- Marketing for service companies
- E-marketing
- Defining your pricing strategy
- Choose your place of business
- Promoting your company on a shoestring budget
- Social media and business
- PR, references and word-of-mouth in the digital world
- Using freebies to get known

All our training can be tailored to your specific needs

If our regular training does not fit your corporate needs, we can adapt our offering to meet your objectives or elaborate a personalized training plan. Do not hesitate to contact us to let us know about your specific requirements.