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Reach your full potential(514) 849-2366 | 1 (844) 849-2366 |
The term branding is increasingly used, but what is it? Is it important for me and my sole proprietorship company? More and more people are self-employed. They like the freedom of being their own boss. But how to go about promoting yourself? How to get clients? How can I differentiate myself from my competitors in the marketplace?
This course will answer those questions.
In this course you will learn:
- how to choose a name; use your own name of select a corporate name?
- identify your competitive advantages;
- to highlight what sets you apart from your competitors;
- how to ensure that your customers and potential customers see you as the person who can meet their needs;
- use social media to expand your customer base and your notoriety;
- use emails to keep customers and potential customers informed;
- how to maximize your marketing assets.
Professionals, self-employed and small business owners.
Stéphane Elmaleh Riel is a born entrepreneur. In his 25 years of working experience, for 18 of them, he was self-employed.
He holds an MBA in marketing and business strategy from HEC-Montreal and a B.Ed from McGill University. Since his career beginnings, he has worked in marketing.
In an ever changing world, he has over 18 years experience in e-marketing; as early as 1998, he was managing a transactional website in which, during this time, generated more than 80% of new sales.
When he started, he worked for one of the better known trademarks in Canada: Kodiak. At that time, the company was extending its brand. Partnerships were established with prominent companies for the use of the Kodiak name on their apparels. Sub-brands were also created to protect the brand’s value and at the same time, the discount stores were given the brand notoriety that they were looking for.
Subsequently, he was involved in the launch of more than 15 businesses or divisions for himself or as a business consultant. These ventures included a retail mini-chain in Mexico.
It is this experience and more that he bring with him as a trainer.
This training seminar is available in French and English
- Build your personal brand
- Difference between advertising and marketing
- Marketing for service companies
- E-marketing
- Defining your pricing strategy
- Choose your place of business
- Promoting your company on a shoestring budget
- Social media and business
- PR, references and word-of-mouth in the digital world
- Using freebies to get known
If our regular training does not fit your corporate needs, we can adapt our offering to meet your objectives or elaborate a personalized training plan. Do not hesitate to contact us to let us know about your specific requirements.